Bernadette Lee is a member of Marketwired’s executive leadership team and is accountable for worldwide media relations and overseeing development of the company’s core newswire distribution as well as its social and digital footprint. She directs the company’s growth strategy and business operations in the Asia-Pacific region and Latin America, and cultivates communication networks in emerging global markets to serve the organization’s growing international capabilities.
Bernadette was instrumental in helping Canadian Corporate News, now Marketwired, create new data delivery models and evolve to become the largest news disseminator in Canada. As director of customer programs at BCE Emergis e-News Services, she implemented business processes that moved the newswire to a web-based platform. Based in the company’s Toronto headquarters, she leads Marketwired’s global media relations teams in Toronto, Chicago, Miami and Shanghai and manages strategic relationships with regulatory bodies, media organizations and value-add partners. She also ensures Marketwired clients’ news reaches the universe of institutional investors and financial analysts, editorial systems at leading newspaper and broadcast outlets, and industry-specific distribution channels.
Bernadette was recognized in 2013 by the UN Women National Committee Canada for her Contribution to Excellence in News Communications. One of the most prestigious honors the organization can bestow, this recognition celebrates an individual who has contributed to advancing women’s rights and achieving gender equality both in Canada and across the world. She also serves as a member of the Association of Electronic Journalists (RTDNA Canada), the voice for electronic journalists and news managers in Canada.